Eduardo Tricio Gómez, founder of Grupo Lala, died Sunday in the city of Torreón, Coahuila, according to company sources.

The 85-year-old businessman, father of current board president Eduardo Tricio Haro, began his career in 1950 with then Pasteurizadora Laguna, which eventually would become Grupo Lala with the automatization of the milking system.

Tricio Gómez began the distribution of milk just in the area of the Comarca Lagunera, the 9th largest metropolitan area in Mexico, located between the states of Coahuila and Durango, and in 1969 began the distribution in Mexico City and Acapulco.

Through Grupo Lala, he promoted the change from glass bottles to the current milk cartons in the 60s.

Lala has been listed in the Mexican Stock Market (BMV) since 2013, and has 17 distribution plants and 161 distribution centers in Mexico and Central America. The company has more than 31.000 workers and a fleet of 7.300 vehicles to distribute more than 600 different products.