The brand of Saul Alvarez, a Mexican boxer better known as Canelo, is worth 8.5 million dollars, according to Celebritynetworth.com. The method used by the website to assess the boxer's value is based on his annual income.

Saul makes more than one million dollars a year, thanks to the brands that sponsor him such as Under Armour (sports clothing), Everlast (gloves and sports clothing), Gatorade (sports drink), Corona (beer producer) and Telmex (telecommunications).

Consultant Luis Ramon Carazo says that his brand could grow even more over the years.

"Canelo's potential is very high. If Saul proves he is a top notch boxer, he could be worth much more," said Carazo.

He added that even though he was defeated by Floyd Mayweather Jr. last September, Alvarez is followed by a growing number of fans, which will make him more valuable in the future.

"In Mexico and the United States he has around 30 million followers. Today he may be worth nine millions, but I think his value could go up," Carazo explained. 

SportsPro magazine says Canelo is the 32nd. most profitable brand of the world.

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